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Set Up Affiliate Redirects for Tracking and Analytics

Learn how to use serverless redirects for affiliate links, improve analytics, and protect commissions.

Why Use Affiliate Redirects?

Affiliate redirects provide several benefits for tracking and commission protection:

  • Commission Protection: Prevents others from replacing your affiliate IDs
  • Better Analytics: Track clicks and conversions through your domain
  • Professional URLs: Clean, branded URLs instead of long affiliate links
  • Link Management: Easier to update and manage affiliate links
  • A/B Testing: Test different offers or landing pages

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Implementation Methods

Serverless Functions

Use Netlify Functions, Vercel Edge Functions, or AWS Lambda to handle redirects. Record clicks, track conversions, and redirect users to affiliate links.

Static Redirects

For static sites, use redirect rules in _redirects files (Netlify) or redirect configurations. Simpler but less flexible than serverless functions.

Database-Driven Redirects

Store affiliate links in a database and use serverless functions to look up and redirect. Provides maximum flexibility and analytics capabilities.

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Tracking and Analytics

When implementing redirects, track these metrics:

  • Click-through rates by page and link
  • Conversion rates by affiliate program
  • Geographic data (if available)
  • Referrer information
  • Device and browser data

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